Case Study
WORKOUT OS™
The Brief
A performance training operating system for gyms. The TV becomes the coach. Every session runs itself, on screen, in real time.
Challenge
A gym needed to run guided floor sessions without a coach narrating every rep. The tools on the market looked like spreadsheets projected onto a screen. The brief was to make the display itself feel premium and cinematic, and simple enough that one person could operate the whole room.
Approach
We designed, directed, and built the full product end to end. A live TV display, an admin panel to compose workouts, a cinematic visual system, and AI-directed hero and POV content. What started as one gym's problem became a product now available to more gyms.
Inside the Product
From the floor display to the coach's panel. One design language across every screen.
What it does
Four surfaces, one system. Built so the screen carries the session.
Live TV Display
Real-time work and rest timers, the current exercise, combo cues, the next-up queue, and round tracking. Designed to read clearly from across the floor.
Admin Panel
Compose workouts with blocks, rounds, and rest. A library of 71 exercises, all with video, organized by category and ready to drop into any session.
Cinematic System
The same black and red MATA design language across every screen, with AI-directed hero and POV content that makes the display feel like a production, not a timer.
Analytics
Library and workout insights computed live over the current catalog. Video coverage, tag distribution, average duration, and exercise frequency at a glance.
On the roadmap
PRO modules in development, designed alongside the core product.
Live Control
Run and monitor every gym TV in real time from a phone. Pause, skip, reset, and manage multiple rooms from a single device.
POV Sessions
Immersive first-person classes recorded from the coach or athlete perspective, synced to the active workout. Premium, cinematic, and unmistakably the gym's own.
Post-Workout Advertising
Turn the end-of-session screen into premium inventory. Schedule promotions, sponsors, or in-house campaigns in front of a captive, motivated audience.
Delivery
One product. Designed, directed, and built end to end. Live and in beta.
to end
with video
coverage
one system
Estamos encantados con Daniel Mata y su equipo. Desde el inicio entendieron lo que el gimnasio necesitaba y nos sorprendieron con la claridad del proceso. Dejaron el producto funcionando con nuestros entrenadores en muy poco tiempo, y la entrega fue increíblemente rápida. Lo que más valoramos es que combinan la parte creativa con la técnica sin perder de vista lo práctico. Ya estamos trabajando con ellos en los siguientes proyectos.
Ready for yours?
Product, content, or campaign.
Concept to final, on time.
Direction, not generation.
hi@mataai.studio