Case Study
Fraïse by Lorena
The brief.
Six flavors, six stories. Social-first video content that makes you taste the product before you buy it.
Challenge
Fraïse by Lorena needed social media video content that could communicate the distinct personality of each artisanal jam flavor. Six 15-second videos, each one built to stop the scroll and drive appetite appeal. The content had to feel premium, handcrafted, and distinctly Mexican while working across Instagram Reels, TikTok, and Facebook.
Approach
We directed each video as a standalone visual story. AI generative tools allowed us to build rich, cinematic flavor worlds in hours instead of weeks. Each flavor got its own color palette, texture language, and motion design. The creative direction ensured every frame communicated the sensory experience of the product, not just its appearance.
The work.
Six flavors. Six worlds. Each video captures the essence of the ingredient through AI-directed cinematics.
Strawberry
Guava
Blackberry
Tomato
Strawberry & Lemon
Pineapple
What we delivered.
Results.
Performance metrics to be updated as the campaign rolls out.
delivered
visualized
impressions
rate
“The creative direction and art direction MATA AI brought to Fraïse completely elevated our brand. We had a good product, but we never had visuals that matched the quality of what we make. Every flavor got its own identity, its own world. Same day we started, we already had the concept, the key visuals, and the video for each flavor. The level of detail blew past every expectation. My family saw them and couldn't believe it. This is the kind of content we could never produce on our own. I'm already running them as paid ads.”
Ready for yours?
Every project gets the same creative rigor. Concept to deployment in record time.
Direction, not generation.
hi@mataai.studio