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Case Study

Moccamaster
Color of the Year 2027

Category Design & Lifestyle Appliances
Brand Moccamaster by Technivorm
Market Amerongen, The Netherlands
Concept “ICE” Exploration
Year 2026
Scope 30s film + product stills

The brief.

Moccamaster, the handmade coffee brewer from Technivorm in Amerongen, the Netherlands, invited MATA AI to a creative test: a 30-second film for its Color of the Year 2027 model, explored through a concept we called “ICE”.

Challenge

Moccamaster has been handmade in the Netherlands since 1968, and its design has barely needed to change. The brand doesn’t sell a cup of coffee. It sells an object, a colour and a way of living. Every Color of the Year release is a design moment, so the film had to make one blue brewer feel like the centre of a whole lifestyle, without a single line about taste.

Approach

We cast the colour as a world. Glacier blue runs from the skier’s jacket to the alpine sky and into the brewer’s anodised body. A morning on the mountain becomes the build-up, and the Moccamaster becomes the reward: the warm chalet, the pour, friends around the table. Product geometry, Technivorm badging and the Moccamaster wordmark stay accurate in every shot.

The direction.

Cold outside, warm inside. The colour of ice becomes the colour of the best part of the day.

Story

Sunrise over the Alps, gearing up in a timber chalet, first tracks, airtime against a clean sky. Then the turn home: the brewer ticking through its cycle, steam over the mug, coffee shared by the fire.

Craft

Low winter sun, lens flare and powder spray outdoors; shallow-focus macro on brushed metal and glass indoors. A 2.39:1 anamorphic frame and a cool-to-warm grade that carries the edit from snow to fire.

Product

The Color of the Year finish treated like a hero material: badge, wordmark and silhouette in close-up, then the brewer in its natural setting, ending on the Moccamaster Handmade card.

The film.

Frames from the 30-second spot, in order. One colour, from the summit to the coffee table.

Moccamaster ICE - Alpine sunrise over a snowy ridge and a lone chalet Moccamaster ICE - Gloved hands clicking into ski bindings on the chalet floor Moccamaster ICE - Skier in a glacier-blue jacket carrying skis through a timber chalet Moccamaster ICE - Skier stepping out of the chalet door into the morning sun Moccamaster ICE - Skier jumping off a ridge with the sun flaring behind Moccamaster ICE - Macro of the Technivorm badge on the blue brewer body Moccamaster ICE - Macro of the Moccamaster wordmark on the brushed blue base Moccamaster ICE - Low-angle shot of a skier carving through powder spray Moccamaster ICE - Close tracking shot of the skier among snowy pines Moccamaster ICE - Skier airborne against a clean blue sky Moccamaster ICE - Skier carving down toward the valley with chalets below Moccamaster ICE - Skier returning to the warm lodge where friends sit by the fire Moccamaster ICE - Moccamaster base with switches and wordmark in warm window light Moccamaster ICE - Coffee poured from the Moccamaster carafe into a ceramic mug Moccamaster ICE - Steam rising from a full mug on the chalet table Moccamaster ICE - The blue Moccamaster brewing in the chalet kitchen Moccamaster ICE - Friends sharing coffee at the table with the Moccamaster by the window

The stills.

A companion set of product images: the Color of the Year brewer placed in the alpine landscape, on snow-capped stone, timber and lakeshore. Built for social, retail and e-commerce.

Moccamaster product still - Blue brewer on a timber deck above alpine chalets Moccamaster product still - Brewer on a snowy rock with chalets and pines Moccamaster product still - Brewer on stone in front of a mountain village Moccamaster product still - Brewer on a snow-covered picnic table framed by pine branches Moccamaster product still - Brewer on a boulder beside a frozen alpine lake Moccamaster product still - Brewer on a snowy rock among pines and wooden chalets Moccamaster product still - Brewer on stone with snow peaks and a lake behind Moccamaster product still - Brewer on a lakeshore rock under a clear sky Moccamaster product still - Brewer on a rock with a cable car and snowy peaks

What we delivered.

✓ 30s brand film
✓ Concept & creative direction
✓ AI video generation
✓ Product fidelity
✓ 9 product stills
✓ Social key frames
✓ Sound design & grade
✓ Branded end card

Results.

A lifestyle film and an image system around a single colour, built for a design-led European brand.

30s
Brand
film
4K
60fps anamorphic
master
9
Alpine product
stills
1
Colour, from summit
to coffee table

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Creative test produced at Moccamaster’s invitation. Moccamaster and Technivorm are trademarks of their respective owners; shown here for portfolio identification only.

Direction, not generation.

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