Farnam Endure® Gold

Category Animal Health & CPG

Brand Farnam · Endure® Gold

Agency Winston Agency

Year 2026

Scope 30s Amazon Sponsored Brand Video

The brief.

A 30-second Amazon Sponsored Brand Video for Farnam Endure® Gold, produced for Winston Agency. Cinematic craft applied to retail media, with the horse and its owner at the center of the story.

Challenge

On Amazon, an equine fly spray competes in a crowded category where the decision is made in seconds and most category video looks like a feature list. The spot had to earn attention with real emotion rather than claims, carry the functional message of Farnam's most advanced fly and mosquito protection, and resolve on a clean, accurate packshot before the viewer scrolls away.

Approach

We built the film around the relationship, not the pest. Golden hour on a working ranch, hands on a mane, a horse that is calm because it is protected. Every frame was AI-directed for anatomical accuracy, talent and animal consistency across shots, and an anamorphic 2.35:1 frame that reads as broadcast film rather than retail-media filler, closing on the Endure® Gold bottle against brand yellow.

The direction.

Protection you can feel. We never show the problem. We show the calm that comes after it is solved, and let the product own that feeling.

Story

A day on the ranch. Morning light through tall grass, a rider with her horse, an unhurried moment of contact. No irritation, no swatting: just an animal at ease and an owner able to be present with it. The benefit told as a feeling, not a claim.

Craft

Anamorphic 2.35:1 framing, natural backlight and controlled flare, shallow depth of field and unhurried cuts. Ambient sound design built from grass, breath and distant birds, so the piece feels photographed rather than generated.

Product

Label fidelity held throughout: typography, brand seals, claim panel and net contents reproduced accurately on the Endure® Gold bottle, resolving on a clean brand-yellow packshot with a single line of copy.