Case Study
Farnam Apple Elite
The brief.
A 30-second Streaming TV commercial and a 15-second online cut for Farnam Apple Elite, produced with Winston Agency to air on Amazon Prime Video. The story: why daily care and nutrition matter, told through one owner and her horse.
Challenge
Streaming TV sits next to premium series and films, so the spot had to hold up at living-room scale with television-grade craft. It also had to make a daily supplement feel essential rather than functional, bring the product in without breaking the moment, and land on a clear Farnam close for Amazon shoppers.
Approach
We built the film around a morning routine on a working ranch: grooming, preparation, feeding and the quiet trust between rider and horse. Apple Elite enters the story the way it does in real life, as part of the ritual, with the bucket on the workbench and the scoop going into the feed. Product label and packaging were held accurate in every shot.
The direction.
Care is a routine before it is a product. We filmed the routine with the warmth it deserves and let Apple Elite earn its place inside it.
Story
Dawn at the barn, a ride in the arena, the return to the stall and the feed. Authentic moments of preparation, feeding and interaction that read as confidence, wellbeing and dedication.
Craft
Golden-hour natural light, organic handheld-feeling camera moves, low arena angles and shallow depth of field. A realistic, premium look built for a high-end television campaign.
Product
Apple Elite integrated naturally in the stable and the feed bucket, resolving on the Farnam end card with the “Everything for the Ride” line and the Subscribe & Save call to action.
The work.
Frames from the 30-second Amazon Prime Video spot, in order. Golden hour, real textures, and the product inside the ritual.
The 15-second cut.
The online video version: the same morning ritual distilled to fifteen seconds, with the electrolyte benefit called out on screen and the Subscribe & Save close.
What we delivered.
Results.
A broadcast-grade campaign delivered for streaming television on Amazon Prime Video.
spot
cut
Video placement
master
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Produced with Winston Agency for Amazon Prime Video. Farnam and Apple Elite® are trademarks of their respective owners; shown here for portfolio identification only.
Direction, not generation.
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