Case Study
Everyday Dose
The brief.
A series of 25 advertising images for Everyday Dose, the mushroom coffee brand, developed together with Winston Agency. MATA AI Generative Studio led the Gen AI Direction: taking a defined art direction and turning it into one coherent campaign across compositions, flavors and product formats.
Challenge
Six SKUs, two product lines and a holographic pouch that has to read perfectly in every frame. Packaging, nutrition panels and flavor labels had to stay faithful to the real product, while the campaign kept a premium, clean and realistic look from the first image to the twenty-fifth. The brand’s light palette led; heavy saturation and wood textures stayed out.
Approach
We built a visual system before generating a single final: shot types (flavor cue, glass and prop, family lineup), a set of surfaces and skies, and a glassware language that repeats across the series. Each image was then generated and refined with AI, with the packaging integrated faithfully and its copy and details corrected until it matched the real pouch.
The direction.
Sunlit, pastel and effortless. A coffee ritual that looks like the best part of the morning, with the pouch always telling the truth.
System
Three recurring shot types and three worlds: warm travertine studio, lilac plinths under soft skies, and poolside tiles. One rule set, so every flavor feels part of the same campaign.
Craft
Hard summer light, real shadows and a single swirl of cream in every glass. Composition, props, surfaces and glassware were tuned image by image to keep the look clean and believable.
Product
Protein Coffee+ in Caramel, Mocha, Vanilla and Cold Brew, and Coffee+ in Mild and Medium Roast, each paired with its own flavor cue. Holographic finish, labels and panel copy held accurate throughout.
The work.
A selection from the 25-image series. Square 1:1 masters, built for paid social and the brand’s own channels.
What we delivered.
Results.
A complete, consistent still campaign delivered across the full product range.
images
two lines
masters
start to finish
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Produced with Winston Agency. Gen AI Direction by MATA AI Generative Studio. Everyday Dose, Protein Coffee+ and Coffee+ are trademarks of their respective owners; shown here for portfolio identification only.
Direction, not generation.
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